GENESIS

What’s today’s #1 “hair fear” of millennials? HAIR-FALL.

There is a major disconnect between what is wanted and what the market is delivering.
The market gives them medical; they want beauty.

Genesis is the solution that addresses hair fall for the first time:
Fall due to breakage from brushing, tight pony tails, and tight braids.

A solution that is efficient and pleasurable – with desirable packaging, delightful textures, and addictive fragrance...